Follow the Dollar: What Farmers Actually Pocket When You Buy Direct
When you hand $4 to a farmer at a Saturday market for a bunch of kale, almost all of that money stays in their pocket. When you grab the same bunch at a chain grocery store, the farmer might see 50 cents — if they're lucky. We dug into the real numbers behind farm-gate pricing, talked to growers from Vermont to California, and found a food system that's quietly being rewritten one direct sale at a time.